Thursday, February 19, 2009

Web 2.0, UGC Fail

Restaurant review site Yelp is, apparently, now willing to bury the bad reviews of your restaurant - for a fee.

What good is user-generated content to the end user if it's censored to hide all but rave reviews?

The phone calls came almost daily. It started to get creepy.

"Hi, this is Mike from Yelp," the voice would say. "You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those."


Even worse, this article almost sounds like Yelp is doing it Mob style, moving the worst reviews to the top and trying to extort payment. Way to tank your site in the name of a business model.

http://www.eastbayexpress.com/news/yelp_and_the_business_of_extortion_2_0/Content?oid=927491

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