Wednesday, February 18, 2009

Mapquest vs. Google Maps - A Lesson In User Experience

A look at MapQuest's rapid loss of market share in the last year vs. Google Maps, all the ways MapQuest has been outclassed and how they can fix it.

A few examples of suggestions:

- Find your one-line "voice", or mission statement, in the market
- Recover your organic traffic with creative and niche SEO
- Get local
- Get mobile

http://www.businessinsider.com/mapquest-a-symbol-of-everything-thats-gone-wrong-2009-2

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