Wednesday, February 18, 2009

Banner Blindness

Interesting hypothesis - Sarasota County voters failed to make their choice in one particular contest because it was at the top of the page, and all the time we spend on the Internet leads us to disregard the top third of anything we see on a screen as if it's ad space:

http://www.useit.com/alertbox/banner-blindness-ballot-design.html

No comments:

Post a Comment