For every tunnel, though, there is a light. The bright spot:
In the case of its online newspapers, there was one glimmer of good news: Revenue from pure-play advertisers who only purchase ads on the company’s newspaper websites more than doubled to $3.7 million, suggesting that most newspapers move away from print upsells should help them draw more ad dollars on the digital side.
(Emphasis mine.)
http://www.paidcontent.org/entry/419-earnings-ew-scripps-posts-loss-on-48.8-million-in-writedowns/
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