Comparing ad impressions to Zimbabwe's currency

This article compares the tremendous glut of available impressions on the www to the printing of currency in Zimbabwe that has rendered it pretty much worthless, and suggests we need to start worrying less about the # of impressions we can create and more on things that can generate real value (interactive pieces, mini-sites, partnerships)… selling high-quality ads people are engaged with rather than an ad tied to 438,035,802,232 pageviews.


http://online.wsj.com/article/SB123483323444195983.html


Epic burn: “Indeed, the Web is likely heading for a shakeout on a scale unseen since the dot.com bust. Those that could struggle include newspapers or magazines still trying to establish a strong online brand.”