Marketers will continue to invest significantly in online marketing this year, but less than half (47%) actually use analytics to measure their campaigns, and one-fifth only have a ‘basic’ website, according to the sixth annual marketing survey from Alterian.
Depressing. You'd think nowadays you'd want to focus more on ROI, not less.
http://www.marketingcharts.com/direct/frustrated-by-difficulty-half-of-marketers-forego-analytics-7993
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