Maggiano's Italian restaurant says, add us as a friend, and tweet about us, for a chance to win $100.
http://www.businessinsider.com/twitter-payola-now-with-extra-cheese-2009-3
In an informal count, it seems about five to ten Twitter users are tweeting Maggiano's message every minute. Or about one every ten seconds. Maggiano's now has 1,037 followers, and is gaining dozens per minute. That's thousands (tens of thousands?) of ad impressions that Brinker International is getting for its $100 gift card (and whatever it's paying someone to run the company's Twitter account).
Remember that thing about social sites creating so many highly disposable ad impressions you'll never be able to sell them...?
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