Thursday, March 26, 2009

Rest In Peace, Blender

Blender down, now Maxim stands alone...

Alpha Media Group closed Blender magazine today, eliminating about 30 jobs and reducing its portfolio of titles to Maxim alone. The April issue of Blender out now will be its last.

The decision, delivered to Blender staff in a meeting this morning, came as part of broader changes that also included the departure of Alpha co-CEO Glenn Rosenbloom and the integration of editorial staff for Maxim and Maxim Digital.

The remaining CEO, Stephen Duggan, said in a company memo that the company was closing Blender with great sadness. "Since 2001, Blender has provided unmatched music coverage and entertainment news in its unique voice to a profoundly dedicated audience of music enthusiasts," Mr. Duggan wrote. "We are particularly grateful to the sales team and to the tremendously talented editorial staff for their hard work and commitment to Blender."

Joe Levy, who was editor in chief at Blender, was named editor in chief of the combined Maxim editorial operation. Jim Kaminsky, Maxim magazine's editor in chief, is leaving the company. Ben Madden continues as group publisher. Jay Woodruff, editor in chief of Maxim Digital, was named chief content officer at Maxim. After the changes, Alpha will continue to employ 134 staffers.

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