Digital mags on the rise

As a disclaimer, this is PR verbiage from digital mag publisher Zmags, but some good numbers on online traffic to magazines' websites:

Don’t worry. Your magazine did not become irrelevant and your readers did not quit on you. But readers are moving online as there is so much more to get there. While titles are closed down Magazine Publishers of America found that website traffic to US consumer magazines rose 11.1 percent in last quarter of 2008 compared to last year. In addition, time spend on the titles websites increased 34.4 percent.

Important to notify here is that you do not have to go all in, when offering digital magazines. Most of Zmags customers offer digital magazines as a supplement - rather than a substitution - to hard copies. Digitize your magazine and making it available on your website is an easy way to extend your scope and get more readers.

http://blog.zmags.com/index.php/digital-magazines-on-the-rise/