The WSJ blundered into its paid content strategy, a move the usual suspects (Michael Wolff, Wired) lamented would reduce the Journal to irrelevancy. "I made the site paid because I was ignorant, “ says former Dow Jones CEO Peter Kann. “I didn’t know any better. I just thought people should pay for content.”
It's worked well for 'em though. And in my opinion, it doesn't hurt that most subscribers can go ahead and expense it on the corporate AmEx.
But - if you already provide free content - good luck getting people to pay at this point in the game, according to this article.
http://www.businessinsider.com/why-the-wsj-can-charge-for-online-content-and-other-papers-cant-2009-3
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