Hint: Really basic stuff, like asking them to click, humor, breaking news, or posting something scandalous.
From http://www.inc.com/erik-sherman/6-tips-to-make-facebook-users-click.html:
Commentary and analysis on breaking news — Readers like this. Three times as many Facebook users like opinion posts as the average post. These types of posts also get twice as many shares as average.
Controversy — No surprise here, given how conflict effectively drives so much of public attention. Drawing attention to "controversial stories on debatable subject matter" can double both likes and shares.
Reader shout-outs — Directly addressing readers can quadruple feedback. Asking for recommendations triples comment.
Strong photos — A strong photo can double likes, shares, and comments.
Humor — People on Facebook like funny. (Think of your own experiences looking at posts.) Get a laugh and your post gets 50 percent more likes than the average post and five times as many shares.
Calls to action — Spend any time in direct marketing and you learn how important a call to action is. So there should be little surprise that adding a question can increase feedback by 64 percent while a call to read or take a closer look increases engagement by 37 percent.
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