Spoiler alert: female, younger, not particularly affluent. Oh, and a lot of Midwestern gals.
http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/
Monday, January 30, 2012
Friday, January 27, 2012
Are You The 1%?
Study: Only 1% of Facebook 'Fans' Engage With Brands
http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/
http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/
Thursday, January 26, 2012
What Makes Facebook Users Click?
Hint: Really basic stuff, like asking them to click, humor, breaking news, or posting something scandalous.
From http://www.inc.com/erik-sherman/6-tips-to-make-facebook-users-click.html:
Commentary and analysis on breaking news — Readers like this. Three times as many Facebook users like opinion posts as the average post. These types of posts also get twice as many shares as average.
Controversy — No surprise here, given how conflict effectively drives so much of public attention. Drawing attention to "controversial stories on debatable subject matter" can double both likes and shares.
Reader shout-outs — Directly addressing readers can quadruple feedback. Asking for recommendations triples comment.
Strong photos — A strong photo can double likes, shares, and comments.
Humor — People on Facebook like funny. (Think of your own experiences looking at posts.) Get a laugh and your post gets 50 percent more likes than the average post and five times as many shares.
Calls to action — Spend any time in direct marketing and you learn how important a call to action is. So there should be little surprise that adding a question can increase feedback by 64 percent while a call to read or take a closer look increases engagement by 37 percent.
From http://www.inc.com/erik-sherman/6-tips-to-make-facebook-users-click.html:
Commentary and analysis on breaking news — Readers like this. Three times as many Facebook users like opinion posts as the average post. These types of posts also get twice as many shares as average.
Controversy — No surprise here, given how conflict effectively drives so much of public attention. Drawing attention to "controversial stories on debatable subject matter" can double both likes and shares.
Reader shout-outs — Directly addressing readers can quadruple feedback. Asking for recommendations triples comment.
Strong photos — A strong photo can double likes, shares, and comments.
Humor — People on Facebook like funny. (Think of your own experiences looking at posts.) Get a laugh and your post gets 50 percent more likes than the average post and five times as many shares.
Calls to action — Spend any time in direct marketing and you learn how important a call to action is. So there should be little surprise that adding a question can increase feedback by 64 percent while a call to read or take a closer look increases engagement by 37 percent.
Shit Social Media Pros Say
There's so many of these "shit ________ say" videos by now, why not one more?
Wednesday, January 25, 2012
Apple and Emerging Markets
Chinese carriers aren't so interested in paying handset subsidies, so they're going with cheaper phones. Srry iPhone, you'll have to continue focusing on upselling The Next Big Thing to the domestic market:
For instance China Unicom’s EBITDA margins for its mobile division have declined sharply in recent years from 42% in 2008 to about 24% expected by the end of 2011, mainly due to high level of subsidies associated with higher priced smartphones. By selling cheaper smartphones, these companies will be able to reduce their subsidy costs while keeping data usage and consequently ARPU levels intact.
And if you always mis-read that carrier's name as China Unicorn, well, you and I would probably get along.
Linky
For instance China Unicom’s EBITDA margins for its mobile division have declined sharply in recent years from 42% in 2008 to about 24% expected by the end of 2011, mainly due to high level of subsidies associated with higher priced smartphones. By selling cheaper smartphones, these companies will be able to reduce their subsidy costs while keeping data usage and consequently ARPU levels intact.
And if you always mis-read that carrier's name as China Unicorn, well, you and I would probably get along.
Linky
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